Coloring your hair these days is like going to the mall: quick, easy, and it solves all your problems. These days, with everything going green, is natural hair color a formidable option versus traditional hair color? I wont get too technical into how hair color works, but if you want to read a great summary of the differences in each color process, check out this great article on www.about.com
Way back when hair color was first introduced, the chemical formulation used was seriously harsh. When the color was applied, there was an explosion of fumes that were almost intoxicating. As time has passed, and nano technology has advanced, the amount of ammonia, and peroxide used in hair color has severely decreased. If you read the above link, some form of chemical reaction must occur to open the cuticle and allow hair color to deposit. Modern hair color that’s used these days has very little ammonia fumes, and most major color lines have a very minimal odor.
I have no solid evidence to support my stance, and the internet is full of 50/50 reviews. Some think it is great, some terrible. But in my opinion, if the reason for going green with hair color is to protect yourself from harsh chemicals, I say why? The beauty industry is a billion dollar industry. Think of the number of people you know who color their hair. Is there a mass epidemic of cancers linked to hair color? No, because if there were we would all know about it.
My advice is to stick with the major, worldwide brands of hair color. I focus on Wella hair color personally, but there are many worldwide brands your stylist could use. With something as particular as hair color, and considering the cost involved, I would much rather get something that has a stellar track record, no mass negative side effects, and long-lasting results. After all, who wants to leave with their hair color looking great, but two weeks later it fades to an ungodly color?