Alterna products are formulated with incredibly high quality ingredients that don’t just sound fancy when you read them on the bottle, they actually serve a huge purpose. In fact, many of their products actually treat the hair, and improve its health over time. Their products include ingredients such as Bamboo extract, Caviar Extract, Kendi oil, Indian Gooseberry, Tahitian Coconut, Macca root, Abyssinian Oil, Kalahari Melon to name a few.
Each line within the Alterna brand includes several high-impact ingredients for a specific purpose. The products are very well formulated to do exactly what they say they do – fight frizz, deliver moisture, add shine, increase volume, repair strands, and protect color. With Alterna products, they have clinical studies to measure the impact of the products on hair they hit the shelves. The skincare quality ingredients deliver results you can see and feel immediately.
As I just mentioned, one of the best things about Alterna are the super rich ingredients in each and every product. My next favorite thing about Alterna is what they don’t include in their products. For starters, they were the first brand who took a stand against sulfates and parabens in all of their products. Alterna is also free of gluten, phthalates, synthetic color, DEA, TEA, paraffin, mineral oil, petrolatum, and PABA. We think you will appreciate the brand’s stance on remaining pure, and not including any potentially harmful ingredients.
I can imagine you thinking: “what technology is in hair care products?” Alterna has groundbreaking science behind their product formulations. They even have the products clinically tested to prove the results and effectiveness. Some highlights of the technology include:
Simply put: the proof is in the results. Alterna haircare products work, plain and simple. If it says something on the package, you can bet it will do exactly that.
So here’s the best part, we all love options. Alterna offers several collections that each serve a specific purpose so as to hit every person’s hair needs. Here is a breakdown of the variety of options within the Alterna haircare Caviar and Bamboo collections.
Caviar is naturally luxurious and is extremely rich in Omega 3 fatty acids, proteins, minerals, and vitamins A & C. Caviar helps reverse the signs of aging, as well as protects from future damage. Infused with seasilk, these products immediately help by adding moisture, and bring dry damaged hair back to a silky natural look and feel. All caviar products include color hold technology that provide the best color protection from UV A&B rays, as well as visible light sources.
Bamboo is one of the fastest growing, most resilient botanical resources that helps add strength and flexibility to hair strands. Bamboo also repairs and renews hair to be able to withstand the natural elements, hair color, and heat damage we put our hair through regularly. Each collection within the Bamboo line has eco-certified organic bamboo extract, as well as a powerful ingredient to help target a specific need.
